As face masks become a staple in our wardrobe, Jo Kilda’s founder and creative director Jyoti Singh, wanted to make a mask unlike any other. Featuring a clean and timeless design, Jo Kilda’s silk masks are not only practical, they are made to feel extremely luxurious and fashionable. A strong believer of sustainable fashion, materials used for the masks are repurposed from Jo Kilda’s fabric archives.
This reviewer from India Se Media tried out the red silk mask for her first shopping foray since the “lockdown” and is happy to report that she looked almost glamorous in it, despite being dressed for radio. The soft red silk wraps itself around the crucial areas of one’s face without making one look like a bank robber.
What’s even better is that the ear straps have greater elasticity than regular masks in the market so one doesn’t feel any strain on the ears or nasal area, thus allowing for more breathing space.
Made from 100 per cent raw silk and satin silk, the masks are highly breathable and beneficial for the skin, its lightweight fabric being ideal for the warmer climate. Thoughtfully designed, all masks are fitted with a wired nose bridge, elasticated ear loops, and a concealed compartment for filter inserts. Each mask comes in a canvas pouch made of recycled cotton material that protects the silk mask when not in use.
Jo Kilda will be donating 10 per cent of all sales proceeds from the silk masks to HCSA Dayspring Residential – a home for teenage girls who suffered the complex trauma of physical, sexual or emotional abuse.
Jo Kilda is a Singapore-based fashion retailer with a difference. Launched in 2016, Jo Kilda designs for spirited women whose distinctive style is an expression of their individuality. Jo Kilda most recently showcased their Voyage collection at the Jo Kilda x Jaguar Fashion Show 2019 and Fiji Fashion Week 2019, and their Autumn/Winter Party collection at New York Fashion Week 2018.