Diageo Global Travel, in partnership with Changi Airport Group (CAG) and DFS Group, the world’s leading luxury travel retailer, celebrated the official launch of its new and exclusive Johnnie Walker Gifting Studio at Singapore Changi Airport at Terminal 3 on 5th December 2019. The special launch event was attended by representatives from Diageo, CAG, DFS Group, top chefs and leading bartenders in addition to local and global media and influencers.
Actor Robert Tonelli Jr. hosted the launch celebration, kicking off with welcome addresses from Diageo and DFS followed by the official ribbon cutting. He then encouraged all guests to immerse themselves in the festive spirit by inviting them to choose from an array of charms, personalised ribbons, bags and gift tags to create their own bespoke gift with a bottle of Johnnie Walker Blue Label. Throughout the event, guests enjoyed delicious treats featuring Johnnie Walker, The Singleton, Baileys and more, produced by top Singaporean chefs including Cheryl Koh, Asia’s Best Pastry Chef 2016, Janice Wong, Asia’s best pastry chef for two years running, Pang Kok Keong from Antoinette, Samantha Tan from Awfully Chocolate and Cindy Khoo from D9 Cakery at Hilton Singapore.
All treats showcased at the event will be available for travellers to try at the pop-up throughout the festive season. Each week is dedicated to one of the partner chefs, meaning travellers can sample different creations each time they visit.
Festive cocktails were served throughout the event, including a Baileys infused Eggnog, Choco-peppermint Martini with Johnnie Walker A Song of Ice, Roe & Co. infused Gingerbread Latte, Tanqueray-infused Cranberry Punch as well as a festive Johnnie Walker A Song of Fire cocktail.
Paulo Guludjian, General Manager for Diageo Global Travel in Asia, Pacific, Middle East, India and Egypt, said “Today has shown how exciting and engaging this gifting studio really is. Offering product personalisation often ties in beautifully with the shopper mission at this time of year and with plenty of options to choose from we’ve no doubt our consumers will find what they’re looking for.”
While the new installation will predominantly focus on Johnnie Walker and showcase the brand’s gifting accessories and latest blends, travellers will also be able to explore similar gifting ideas and limited editions from some of the wider Diageo portfolios including Baileys Irish Cream and limited-edition Special Release malts.
The Johnnie Walker Gifting Studio is situated in the Terminal 3 Departure Transit Hall and will remain open until January 9th, 2020.