Glenfiddich, founded in 1887 and owned by family-owned distiller William Grant & Sons, marked its entry into the Luxury Whisky segment with the launch of its latest offering the Glenfiddich Grand Cru 23-year-old Single Malt on Thursday 5th September 2019.
The launch was a unique double-headed event with the official unveiling at a woodless black and gold themed pop-up store at Singapore Changi Airport Terminal 3 which was followed by a celebratory sunset cruise aboard the four-masted tall luxury sail ship ‘The Royal Albatross’.
Glenfiddich Grand Cru is the World’s Most Awarded Single Malt Scotch Whisky brand’s latest innovation to be added to the family-run distillery’s prestigious collection of aged single malts. It is an exclusive expression that’s been matured for 23 years in American ex-Bourbon and European ex-Sherry oak casks and finished in rare French cuvée ex-Chamapagne oak casks. It blends the finest flavours from Scotland and France, and was created to ‘play on the liquid synonymous with celebration but that brings the substance and smoothness of single malt to the moment’.
Glenfiddich Malt Master, Brian Kinsman, commented: “Breaking category conventions once more, this unusual collaboration presented an exciting opportunity to create a spirit that further elevated our unique Glenfiddich style. We experimented with the maturation time and hand-selected the right balance of 23-year-old Glenfiddich casks out of our unique collection of old age malts. The further influence from the oak of the French cuvée casks added an extra layer of complexity thanks to the liquid they once held. Marrying the best of both worlds, the final liquid presents an exceptional finesse and is a special tribute to each cuvée cask the malts were finished in.”
Global Glenfiddich Brand Ambassador, Struan Grant Ralph, said: “This new whisky exemplifies the brand’s passion for pushing Scotch whisky boundaries, looking beyond the world of whisky to create exquisitely flavoured liquids.”
Dark gold in colour the Grand Cru has an intense aroma of apple blossom, freshly baked bread and candied lemon with flavours of rich vanilla oak, sweet brioche, sandalwood, pear sorbet and white grape. The finish is long, opulent and sweet. The Grand Cru bottled in 70cl bottles has a 43% abv compared to the usual 40% abv for most single malts.
The sleek black glass bottle with its gold Grand Cru print and evocative golden closure are presented in an opulent black box featuring a sparkling golden firework design, created to emanate the spirit of celebration and the true taste of luxury contained within.
William Grant & Sons is partnering with DFS and CAG for one-month travel retail exclusive of Grand Cru at Changi Airport, Singapore from 5th September until 8th October 2019 with a recommended retail price of S$ 350.