India Se Media was at the home of HE Mr Bruce Gosper, the Australian High Commissioner in Singapore to meet Mr Paul Papalia CSC MLA Minister for Tourism. He was in Singapore today to sign a $5 million three-year global cooperative marketing agreement between the State Government, through Tourism Western Australia, and Singapore Airlines.
The agreement will include multiple sales and marketing campaigns in 10 international key markets including Singapore, Malaysia and Indonesia, with the combined campaign activity in Singapore to generate more than 11 thousand visitors.
This agreement forms part of the $12 million international marketing boost announced by Premier Mark McGowan and Tourism Minister Paul Papalia in March 2019, to grow the number of people visiting Western Australia from overseas.
The Minister also launched a new marketing campaign that will see the interior of train carriages covered in iconic Western Australia images as part of an agreement between the State Government, through Tourism WA, and leading Singapore travel agency, Dynasty Travel to sell competitively priced itineraries from Singapore to Perth, the Coral Coast and the South West.
Mr Papila said Western Australia Tourism will be making a concerted effort to attract Indian travellers to this part of the country. While Indian tourists and business travellers rank among the top 10 visitors to Australia, most of them gravitate to Sydney, Melbourne and the Gold Coast. Western Australia is relatively unknown to them, a fact his government hopes to remedy as the Indian market is one of the most important and fastest growing in the world. Last year for the first time, Indian visitors beat the Chinese to become the largest spenders in the US.
Among the highlights of the event were the voluptuous array of fresh produce from Western Australia such as their fine wines from the Margaret and Swan River regions, artisanal gins, succulent Tiger Bay Prawns and the piece-de-resistance – lashings of the famous Black Truffles from Manjimup draped over Quail egg tarts. Never was a dish so deliciously decadent.