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Media Dynamo

Sunita Rajan, a 15-year veteran of the BBC, is one of the highest placed media-professionals in Singapore and a proud Indian. 

11/26/2014 3:42:07 PM
written By : Nithya Subramanian Print

Media is one of the fastest evolving business sectors today. As Canadian communications theorist Marshall McLuhan said, “A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.”

In such an environment, Sunita Rajan, EVP, Advertising Sales – Asia & Australia-New Zealand, BBC Worldwide, has weathered many changes. She began her career in media in India in 1989 as a media concessionaire in weekly news magazines and specialist trade journals, moved on to the electronic space (Star TV) just at the start of the Indian satellite television wave and is currently spearheading BBC through the digital age.  

Despite her extremely busy schedule, Rajan sat down to an exclusive conversation with India Se, where she spoke about the constantly evolving media marketing sphere, the edge that Indian media professionals have and what it is to be a woman professional. 

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