Banyan Tree Grows A Branch In Vietnam

Its newest resort in the region symbolises the best in hospitality.

7/15/2014 2:31:30 PM
written By : Shobha Tsering Bhalla Print

In an age when the absence of corporate ethics has made the environment captive to the greed of Big Business’s “masters of the universe”, it needs to be said that there are still those few, rare individuals who stand out for their adherence to the tenets of eco-friendliness and consistently stellar service in growing their business.

Right from its inception in 1994, the founder of this world famous hospitality group Ho Kwon Ping and his wife Claire Chiang have shown that holistic growth is the best way forward. They have built what must be the most sustainable, ethical and community empowering brand names in the hospitality industry, taking into their wide visionary embrace the whole environment - the land and the people, not just the bottom line for short- term gain. From out of Singapore a corporation, a brand name, an entity that stands shoulder to shoulder with the best in the world - the Banyan Tree. Success has not made them rest on their laurels as is evident in their latest venture in South-east Asia – the Banyan Tree resort in Lang Co, Danang Vietnam where that hospitality group’s well-known zeal for excellence is writ large in every corner of the stunning property in the central coast of Vietnam.

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