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Singapore Is Marketing Hub For Accor

9/8/2014 3:33:01 PM
written By : Team India Se Print

In a move that raises the economic importance of Singapore, Accor has made this island country the marketing hub for its 'luxury' properties.

Michael Issenberg, Chairman and CEO Accor Asia Pacific, said Asia-Pacific is the world's fastest growing luxury market. "Accor will open, on average, a new luxury and upscale hotel in Asia Pacific every month for the next five years," he said.

China alone already has 19 Sofitel and 15 Pullman hotels, making it the number one market for these brands outside of Europe.

"In coming years, Asia will replace North-America and Europe as the key market for travel, especially in the upmarket and luxury segments," he said.

China and India are the biggest markets but Accor says Indonesia, Malaysia and the Philippines also have potential.

1 comment for “Singapore Marketing Hub For Accor”

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