2/16/2016 3:53:00 PM
|written By : Staff Reporter|
Partnership will create first of its kind facility in the world
Kidzania, the world’s fastest growing family edutainment establishment, today unveiled Qatar Airways as its latest industry partner as the media was given a sneak preview of what to expect when the facility opens in April on Sentosa.
Voted the world’s best airline last year, Qatar Airways will be the official airline partner for Kidzania Singapore which is also the only such facility to showcase the full fuselage of an actual plane within its “city”.
A part of the new Family Entertainment Centre development at Palawan Beach on Sentosa, KidZania Singapore will be a 7,600 square metres facility and a total of 32 industry partners have already come on board and together, they present an awesome mix of activities in various industries that kids can partake in. A major attraction will be the Aviation Academy where aspiring pilotscan experience flying two of Qatar Airways' flagship aircraft - the 787 Dreamliner and the A380 superjumbo aircraft - using the state-of-the-art simulators.
The airline which is the fastest growing in the world with an annual growth rate of 30 per cent for the past two decades since its inception, is led by India-educated Group Chief Executive Officer His Excellency Mr Akbar Al Baker who stressed it was his education that “helped me grow the airline the way I do.”
“In Qatar Airways, every single staff is absolutely a translation of the discipline I was educated in and this is what is really maintaining the growth of Qatar Airways and this growth is always consistent, which never happens in airlines,” said Mr Baker.
“From only 400,000 way back in 1996 which was our first full year of operations to nearly 24.3million passengers in our last financial year and our current financial year which will be concluding next month, we have estimated that we will be carrying 30 million passengers. So you can see the growth that has happened is the reflection of the leadership and education I got when I was schooling in India.”
It should come as no surprise, say industry insiders, that Qatar Airways should be the first airline to pair up in such a venture seeing its phenomenal growth – 30 per cent a year – which has been unstoppable since its inception in 1996.
When asked if this move was seen as upping the ante on leading regional airlines, including Singapore’s national carrier Singapore Airlines, Qatar’s Group Chief Executive His Excellency Mr Akbar Al Baker quipped, “I’m delighted you asked me this question. I always enjoy controversy and this question is testament to it. We don’t just operate to carry passengers from point A to point B. We want to be involved with the public and we take our corporate social responsibility very seriously.”
“There is no better place than Kidzania to educate children, specifically in the field of aviation which is frankly the industry where the future lies. Aviation is a very important tool for developing tourism as without it tourism certainly cannot be achieved. Singapore’s economy is highly dependent on tourism and business and aviation is an active contributor in these two fields. Thus we want to educate children to make their future in aviation and we at Qatar Airways can guarantee them job opportunities because we are one of the very few airlines that have a double-digit growth yeay-on-year for the last 18 years. That said we are really delighted to be here to showcase our brand and be a part of the growth of the vision for our children.”
Unlike the usual theme parks, this indoor facility comes with no rides or arcade attractions. Instead, kids get to participate in a variety of role-playing activities specifically designed to educate and inspire kids aged 4 to 14, creating a kid-centric city experience from arriving at the airport, to visiting a city centre and exploring the city streets.
Mr Baker added: “India is very close to my heart as I was educated there (in a boarding school in Panchgani) and there is no better place than Singapore to bring this brand of Indian education success of an airline. I am glad to be in Singapore Airlines’ backyard.”