Georges Kern, CEO of IWC Schaffhausen talks about its brand, new products and the growing prominence of e-commerce
6/2/2015 12:18:08 PM
|written By : Anita Khatri|
IWC Schaffhausen is a brand of international repute creating masterpieces of haute horlogerie that combine precision and design, driven by a passion for innovation and invention. This year, IWC celebrates the 75th year of the iconic Portugieser watch family. The watches in the Portugieser collection: The Annual Calendar and The Perpetual Calendar, boast innovative features and attractive technological and design changes, were presented at the Salon International de la Haute Horlogerie (SIHH) 2015.
Georges Kern joined the Richemont Group in the year 2000 and in 2002, he became the youngest CEO within the group, when he joined IWC Schaffhausen. Excerpts from an interview with Georges Kern: