The Fruit Of The Loom Initiative

The Kai Thari Facebook group’s efforts to promote handlooms are bearing fruit

4/16/2018 3:00:47 AM
written By : By Nithya Subramanian Print

Mahatma Gandhi, the champion for handlooms, succinctly summed up this invaluable part of the Indian heritage as follows: “Khadi stands for simplicity, not shoddiness. It sits well on the shoulders of the poor, and it can be made, as it was made in the days of the yore, to adorn the bodies of the richest and the most artistic men and women. It is reviving ancient art and crafts.”

However, the handloom industry has been affected by industrialisation and various policy decisions. Even the recent 5 per cent GST has had a negative impact on the business. Now a group of Indians have come together on Facebook, forming a group called Kai Thari (handloom in Tamil) to promote handlooms. Started in 2015 with just a handful of members, it has now over 12,000 from across the globe, with hundreds joining every day.

Singapore too has a chapter and here are excerpts of an interview with Rama Srinivasan, a spokesman for the group.

India Se:How was the Singapore chapter created?

Rama Srinivasan: The Singapore chapter is an offshoot of the Kai Thari group on Facebook. We are handloom enthusiasts. 

India Se: The Kai Thari group has managed to revive the fortunes of two weaving communities – one in Karnataka and the other in Goa. Which are these and why were they chosen?

Rama Srinivasan: The Udupi handwoven cotton and the Kunbi weave (from Goa) were chosen for these two initiatives, labelled Spandana (mindful, nourishing touch) and Spoorthi (inspiration). Spearheaded by Savitha Suri, these initiatives have successfully revived dwindling weaving communities and increased their earnings.

Spandana: The weavers of Udupi, a small town of Karnataka, specialised in simple cotton sarees characterised by plain two-coloured borders (one minor colour running in two bands on the upper and lower end of the border with the major colour forming the background). These were worn by the local population. However, there was a steady drop in local demand and it was increasingly seen as ajji saree or grandmother’s saree. Suri’s initiative helped improve the quality of the sarees, boosted sales and increased the weavers’ earnings. From the five clusters that were engaged in weaving in October, there are now approximately 25 clusters that have restarted weaving.

Spoorthi: The Goans have an iconic weave called the Kunbi (kaapod). Traditionally worn by the women of the Kunbi community (farm labourers), the red fabric was a short, coarse garment draped at knee length and looped across the shoulders (with or without a blouse depending on the religious affiliation of the wearer).

Suri’s initiative to promote the Kunbi finally found fruition in November 2016. An online order form was created which included contact details and design preference indicators. Orders were restricted to not more than four pieces per individual. Dupattas and stoles were added to the product range. Within three days, 245 orders were received and soon the ball began rolling.

Both Spandana and Spoorthi were initiatives to attract budget-conscious customers who were not textile-erudite but supportive of handlooms. If Spandana created the base for mindful buyers, Spoorthi created sustainable livelihoods.

India Se: Designer Wendell Rodricks has also been credited with reviving the Kunbi saree and bringing this handloom to the limelight. So what more needed to be done?

Rama Srinivasan: When the Goa-based fashion designer Wendell Rodericks created a Kunbi-inspired collection in 2010, it was hailed as a landmark moment in textile history. This, however, did not gain further traction. The International Film Festival of India, 2017, held at Goa saw the government selecting Kunbi sarees from this initiative to make bags for delegates. The bags drew a lot of appreciation for their superior quality.

India Se: What do you as a Singapore group plan to do in future? Are you working with other communities? 

Rama Srinivasan: The Singapore group started off small and now has about 50 people. The group meets to discuss handlooms, attends talks and workshops related to textiles in Singapore and places bulk orders for handloom products that the members gift or use. In addition to supporting initiatives of the main Kai Thari group, we also aim to identify moribund weaving communities whose products could do with a fillip and create a Singapore-initiated movement to help them.  

 

2 comments for “The Fruit Of The Loom Initiative”

  1. Posted Saturday, July 7, 2018 at 2:08:45 PM

    nike free run


    nba jerseys


    adidas yeezy


    adidas yeezy boost


    vans shoes


    off white shoes


    pure boost


    air max 270


    reebok outlet


    kyrie 4


    ferragamo belts


    jordan 11


    adidas eqt


    nike air force


    michael kors handbags


    moncler jacket


    nike zoom running shoe


    cat boots


    hogan outlet


    longchamp longchamps


    fila shoes


    michael kors outlet online


    nike foamposite


    prada sunglasses


    calvin klein outlet online


    nike x off white


    hermes belt


    tom ford eyewear


    ferragamo belts


    kd shoes


    adidas yeezy


    crazy explosive


    pandora bracelet


    nike flyknit


    nike flyknit racer


    off white


    converse outlet store


    off white clothing


    supreme hoodie


    longchamp handbags


    links of london


    yeezy shoes


    kobe basketball shoes


    kobe shoes


    fila disruptor


    oakleys sunglasses


    hogan outlet online


    moncler jackets


    yeezy 500


    adidas nmd r1


    air max 90


    yeezy shoes


    adidas superstar shoes


    hermes handbags


    nike dunks


    moncler jackets


    mlb jerseys


    off white clothing


    af1


    tom ford sunglasses


    yeezy boost


    nfl jerseys


    Kanye West shoes


    adidas tubular


    michael kors outlet


    michael kors handbags


    adidas iniki


    kyrie 3


    http://www.kobebasketballshoes.us.com


    nike sneakers for men


    john wall shoes


    kyrie shoes


    adidas crazy explosive


    retro jordans


    nike basketball shoes


    yeezy boost


    asics kayno


    yeezy boost 350


    100% real jordans for cheap


    kobe sneakers


    yeezy boost 350


    michael kors outlet


    yeezy boost 350 v2


    nmd


    off white jordan 1


    moncler jackets


    fila


    harden shoes


    pandora charms


    james harden shoes


    adidas shoes


    nike roshe


    air jordan 13


    cheap jordans


    air yeezy


    oakley sunglasses


    nike epic react


    golden goose


    derrick rose shoes


    curry 4


    prada glasses


    curry 5


    curry 4 shoes


    golden goose outlet


    ysl handbags


    adidas outlet


    oakley sunglasses


    moncler outlet


    oakley sunglasses for men


    nike huarache


    jordan 11 retro


    converse shoes


    true religion


    off white


    adidas ultra boost


    yeezy boost 350


    paul george shoes


    kyrie 4


    red bottoms


    michael kors outlet online


    cheap mlb jerseys


    yeezy boost


    real jordans for sale cheap


    balenciaga shoes


    longchamp bags


    yeezy boost 500


    nike air max 2018


    nike sneakers for women


    balenciaga


    fila shoes


    christian louboutin shoes


    adidas nmd


    yeezy


    adidas pure boost


    ray ban


    michael kors outlet


    balenciaga shoes


    nike air max


    cheap basketball shoes


    retro jordans


    ysl


    stephen curry 5


    yeezy boost 350


    cheap jordans


    kobe 11


    balenciaga triple s


    converse outlet


    yeezy boost


    air max 270


    off white nike


    nike flyknit


    yeezy


    nike shox for men


    off white shoes


    nike hyperdunk


    louboutin shoes uk


    wholesale ray ban sunglasses


    chrome hearts


    kobe shoes


    yeezy shoes


    patriots jersey


    chrome hearts


    birkin bag


    curry 5


    nike football boots


    yeezy boost 350


    adidas stan smith sneakers


    lacoste online shop


    adidas nmd


    cheap nfl jerseys


    hermes belts for men


    nike air presto


    adidas ultra


    yeezy boost


    paul george shoes


    yeezy boost


    nike sneakers


    birkin bag


    oakley store


    curry 4


    air max


    kd shoes


    dior glasses


    nike shox


    westbrook shoes


    longchamp handbags


    longchamp outlet


    lebron 15


    nike air zoom


    vans outlet


    michael kors outlet


    goyard


    fila


    air force 1


    burberry outlet


    goyard bags


    nmd


    stephen curry 5


    lebron 15


    moncler outlet


    ray ban sunglasses


    nike running shoes


    air jordan 4


    longchamp


    golden goose sneakers


    tory burch shoes


    gucci belt


    adidas zx flux


    michael kors outlet


    hermes belt


    nmd


    jordan 12


    ray ban sunglasses


    air presto


    hermes bags


    oakley sunglasses


    yeezy boost 350


    adidas stan smith


    tory burch outlet


    nike air huarache


    michael kors handbags


    caterpillar boots


    longchamp bags


    adidas nmd


    adidas gazelle


    louboutin shoes


    kyrie shoes


    nike react


    jordan retro


    nhl jerseys


    hermes birkin


    kevin durant shoes


    jordan 4


    fitflops


    lebron 14


    kobe basketball shoes


    michael jordan shoes


    vapor max


    timberland boots


    adidas yeezy


    basketball shoes


    nike react


    yeezy boost 350 v2


    longchamp bags


    asics shoes


    new england patriots jersey


    michael kors purses


    michael kors outlet


    air jordans


    ray ban sunglasses


    nike polo


    michael kors outlet online


    air force 1


    nike air max


    cheap jordans


    yeezys


    supreme clothing


    authentic jordans


    golden goose


    lebron james shoes


    longchamp


    cheap jordans


    chrome hearts


    air jordan


    nike air max 270


    nike air force


    nike flyknit racer


    lebron shoes


    adidas eqt support


    kobe 11


    asics running shoes


    cheap oakley sunglasses


    cheap oakley sunglasses


    lacoste outlet


    yeezy shoes


    nike dunk shoes


    nike zoom


    yeezy shoes


    nike roshe run


    adidas stan smith shoes


    michael kors uk


    red bottom shoes


    nike air max 90


    cheap nba jerseys


    damian lillard shoes


    yeezy boost 350


    tom ford eyewear


    ray ban sunglasses


    basketball shoes


    michael kors handbags


    nike mercurial


    nike outlet


    michael kors


    michael kors outlet online


    lacoste outlet


    michael kors


    vibram five fingers


    adidas stan smith


    dior sunglasses


    nfl store


    adidas ultra boost


    ray ban aviator sunglasses


    adidas tubular


    nike outlet store online shopping


    kobe 9


    michael kors handbags


    christian louboutin


    ray ban sunglasses outlet


    golden goose


    cheap jordans


    nike epic react


    nike air max 90


    balenciaga sneakers


    adidas nmd


    adidas superstar


    adidas superstar


    yeezy boost 350 v2


    links of london outlet store


    nike cortez


    fenty puma


    michael kors factory outlet


    adidas superstars


    nike air force 1


    nike lebron soldier 11


    jordan retro 6


    yeezy boost 350


    hermes outlet online


    nike max


    pandora jewelry


    golden goose sneakers


    ferragamo belt


    balenciaga


    converse outlet


    kobe shoes


    hermes belt


    tory burch shoes


    yeezy boost


    nike air huarache


    nike shoes for men


    adidas tubular


    pandora charms


    golden goose


    timberland outlet


    jordan 13


    adidas nmd


    nike lebron soldier 10


    golden goose


    nike air max


    yeezy boost 350 v2


    asics gel kayano


    oakley sunglasses


    goyard bags


    golden goose


    off white hoodie


    yeezy boost 700


    fitflops sale clearance


    nike polo shirts


    longchamp outlet


    yeezy boost 350


    nike huarache


    nike off white


    adidas ultra boost


    michael kors handbags


    yeezy shoes


    calvin klein outlet


    off white x jordan 1


    tom ford sunglasses


    michael kors outlet


    nike shoes


    lebron 13


    lebron soldier 10


    adidas nmd runner


    air max 90


    off white


    moncler jackets


    michael kors handbags


    yeezy


    kyrie irving shoes


    jordan 6


    yeezy boost 350 v2


    golden goose outlet


    michael kors outlet online


    golden goose sneakers


    nike cortez men


    burberry


    offwhite


    longchamp handbags


    nike air amx 270


    longchamp bags


    ferragamo belt


    hermes online shop


    kate spade handbags


    jordan shoes


    zx flux


    chrome hearts online


    kobe byrant shoes


    ultra boost


    golden goose sneakers


    jordan retro 12


    adidas ultra boost uncaged


    links of london


    vapormax


    michael kors outlet


    cheap nfl jerseys


    lebron soldier 11


    true religion outlet


    adidas tubular shadow


    true religion jeans


    birkin bag


    goyard handbags


    balenciaga shoes


    bape hoodie


    nike huarache


    russell westbrook shoes


    russell westbrook shoes


    jordan shoes


    air max 2018


    iniki


    vibram fivefingers


    yeezy 700


    cheap oakley sunglasses


    golden goose outlet


    yeezy boost 350 v2


    yeezy boost 350 v2


    adidas eqt


    kd 10


    nike huarache


    ray ban


    chrome hearts online


    pandora jewelry


    ray ban sunglasses


    yeezy boost 350


    nike air max 2017


    michael kors outlet store


    longchamp


    adidas yeezy


    reebok shoes


    michael kors outlet


    nike air force 1


    lacoste polo


    links of london sale


    bape hoodie


    golden goose outlet


    adidas outlet online


    adidas yeezy


    gucci belts


    adidas store


    http://www.kobeshoes.uk


    oakley sunglasses


    rayban sunglasses


    nike free


    kobe 9


    nfl jerseys


    100% real jordans for cheap


    goyard handbags


    nike hyperdunk 2017


    ray ban


    off white clothing


    yeezys


    nike air huarache


    jordan shoes


    off white hoodie


    birkin bag


    yeezy 500


    true religion


    vans shoes

    s

  2. Posted Monday, July 9, 2018 at 11:20:19 AM

    ralph lauren


    michael kors outlet


    nfl jerseys


    adidas flip flops


    links of london


    nike air max


    manchester united jersey


    adidas jeremy scott


    ralph lauren


    maglia calcio


    michael kors handbags


    ray bans


    ralph lauren


    jordan xx9


    canada goose


    louboutin


    cheap jerseys


    jordans


    oakley vault


    malone souliers mules


    longchamp


    ferragamo


    trikots günstig


    salvatore ferragamo


    basketball shoes


    air max


    true religion


    adidas stan smith


    nike air max


    off-white


    mcm backpack


    nike presto


    burberry sale


    burberry outlet


    nike outlet store


    nike outlet


    soccer jerseys


    nike outlet


    nfl jerseys


    jordan 6s


    coach outlet online


    vibram fivefingers


    michael kors outlet


    mlb jerseys


    coach outlet


    michael kors outlet


    michael kors handbags


    oakley sunglasses cheap


    kate spade outlet


    nike trainers


    belstaff outlet


    jimmy choo outlet


    michael kors


    cheap soccer jerseys


    new balance


    light up shoes


    beats headphones


    prada handbags


    nike air max


    ray ban


    coach outlet store online


    nike mercurial


    adidas nmd outlet


    red bottoms


    ralph lauren outlet


    hermes belt


    fitflops


    michael kors handbags


    longchamp outlet


    nike air max 1


    michael kors outlet


    yeezy desert rat 500


    coach wallets


    nike free


    air jordan


    supreme clothing


    beats by dre


    barcelona jersey


    manolo blahnik shoes


    longchamp


    nike epic react


    giuseppe zanotti


    louboutin


    columbia outlet


    stuart weitzman


    pandora jewelry


    adidas football boots


    shoe carnival


    red bottom shoes


    jordans


    kate spade outlet


    wedding shoes


    fitflops


    ray bans


    nike huarache


    breguet watches


    adidas ultra boost


    juicy couture


    bvlgari jewelry


    cartier bracelet


    chenyingying20180709

Leave a comment
 
All Copyrights Reserved @2014 India Se
Engineered by : ZITIMA