The Magazine for global Indians to connect and be inspired
5/31/2017 3:52:14 PM
|written By : Nithya Subramanian|
We are 10 - a landmark number for a Singapore-based independent media company! What’s remarkable – even if we say so ourselves - is that we have not only survived but grown and created a well-recognised brand in an extremely challenging market, probably the most challenging media market in the world.
A decade ago, India Se Media was a dream, a vision for its founder, banker-turned-journalist, Shobha Tsering Bhalla. In 2007, after almost two years of dreaming, planning and hoping, India Se (which means “from India” in Hindi), the first intelligent lifestyle magazine for global/overseas Indians was born.
Indians are the most educated and highest earning ethnic group in their countries of domicile. But until June 2007, there was no regional or global media platform where Indians living outside India could read insightful, well-informed stories about themselves. Nothing where they could find information and articles that connected them to other Indians and helped them connect. Thus was born India Se, an integrated media company that allows the India diaspora to talk about its achievements, aspirations, culture and even its idiosyncrasies.
This magazine has been positioned as an ‘intelligent lifestyle magazine’ and is not only for expat or non-resident Indians (NRIs). It also seeks to connect, inform and entertain all people of Indian origin even those a few generations removed, who identify themselves culturally, ethnically and emotionally as Indians. In doing so, it does not exclude non-Indians who may want to find out what makes Indians – especially global Indians – such a powerful and vibrant economic and cultural force globally.
The last decade has seen exciting growth for India Se Media as it is now available through multiple platforms. Apart from the website and E-magazine that have been available online since the launch of this magazine, since 2014 it has been available as an App that can be downloaded on your tablets and smartphones. Moreover, the monthly is also available on Magzter, the world’s largest online magazine portal.
While offering the most original and entertaining coverage in global Indian business, education, wealth management, property, wellness, fashion, travel, weddings, and art and culture, this publication has a panel of columnists who are some of the most famous names in literature, film, sport and business such as Shobhaa De, M J Akbar, Dr Jamuna Pai, Seamus O’Brien and Debashis Chatterjee among others. In the first few years of its launch, the Indian writer and politician Shashi Tharoor and filmmaker Mahesh Bhatt were our regular columnists.
India Se Media is especially proud of being a pioneer in growing the literary space in Singapore. The first Indian literary salon was organised within months of this magazine’s launch and soon a partnership with Singapore’s National Library Board and Read Singapore campaign was forged that helped us to bring the eminent writer Anita Desai to Singapore from the United States where she lives. For the past nine years, India Se has been at the forefront of the South Asian literary scene in Singapore, organising book events and salons featuring well-known as well as budding writers. They include literary luminaries such as Amitav Ghosh, Shashi Tharoor, Kunal Basu and Shobhaa De as well as writers who are deconstructing outmoded historical texts such as Sanjeev Sanyal. Like our literary salons, even our content embraces stories of other South Asians such as Bangladeshi migrant worker and poet, Mukul, which is why India Se is read avidly by other South Asians, especially those from Pakistan, Bangladesh and Nepal as we share a similar history and culture.
Among our milestone literary events was the India Se Literary Festival In 2009, which featured the scriptwriter and co-director of the Oscar-winning film Slumdog Millionaire. In 2016, we scored another first by launching the First Asian Women Writers Festival (AWWF), a landmark event, to celebrate and showcase Asian women in writing. We also instituted the Best Asian Woman Writer of the Year Award with a cash prize of S$5000 that was shared by Singapore’s Wong Souk Yee and India’s Anuradha Roy. The second edition of the AWWF will be held on October 6 & 7, 2017, which will be bigger than the inaugural one.